Eight years of schooling, three years of freelancing, and four years of agency experience has taught me the skills to design and develop, and how to execute client requests and user needs. But most importantly, I’ve also learned how to communicate those skills and bridge the gap between producer and client, or between teacher and student, or even senior and junior producers. Here are some of the skills I’ve picked up on the way that I currently can execute, deliver, and also teach.
Work With Me
User Experience Design
In a web project, the user experience is the foremost important aspect of a project, above and beyond design or development tech stack. I start every project with user experience research – looking into existing user data, heat maps, competitor analysis, and sometimes even survey data to dictate what users actually want, what they need, and to problem solve issues they have with existing systems. Once I gather all the data from the research, I move into user experience design. I wireframe out regions and user flows to make sure all aspects of both the client and user requirements are met.
User Interface Design
With my user interface design skills, I take planned client requirements, user flows and wireframes, and bring them to life. I choose fonts, colors, layouts, textures, photographic assets, and more to set the branded tone for the digital conversation at hand.
To be able to bring design to life, sometimes I prototype wireframes and designs. This may mean making a full interactive prototype of a user flow from start to finish across multiple pages, or animating an interactive banner feature on a home page. Depending on the need, I use Principle App, Anima, or Adobe Premiere to get my animations done.
Front-end Web Development
Search Engine Optimization
There is nothing more frustrating than building an amazing web experience, only to find out that no one can find it or get to it. I work to optimize web experiences to better reach the site’s dedicated audiences with the use of meta content entry and keyword strategies, and the use of Google Analytics, SEMRush, and more.