The Project Brief For
AAA's Internal Communications Hub
The American Automobile Association (AAA) came to Designzillas looking to develop a new concept – a brand new internal communications tool to make internal company communication for their 40,000 nationwide employees easier and faster. Their current system composed of a single 50+ page monthly PDF magazine that was emailed to every employee, and moving into a digital platform was a huge and eagerly awaited improvement for their national team. As a designer for Designzillas, I was tasked with planning, designing, and executing both the user experience and user interface design for this new internal communication platform.