My Education + Experience

The Resume of Leisy Vidal

Education

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Harvard University

Master's Degree, Digital Media Design | 2017 - 2019

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Degree Details:

  • Coursework included courses on modern and mobile front-end web design, react.js, web application development using node.js, digital photography, video editing, and more.
  • Coursework GPA was a 4.0.

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Harvard University

Graduate Certificate, Learning Design and Technology | 2017 - 2019

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Degree Details:

  • Coursework included instructional design studio, online course design, and culminated in me developing a 12-week online college-level course on the Canvas platform.
  • Coursework GPA was a 4.0

Yale University

SOM Executive Education Accelerated Management | 2023 - 2024

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Degree Details:

  • The Yale School of Management’s Executive Education Accelerated Management program’s coursework included courses on large corporations financial statements and evaluations, the time value of money, company valuations, formulating competitive strategies, statistical decision trees for business decisions, optimal organization design for maximum ROI, and more.
  • Coursework GPA was a 3.0.

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University of Central Florida

Bachelor’s Degree, Digital Media - Web Design Track | 2010 - 2015

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Degree Details:

  • Courses included e-commerce, rapid application web development, digital media production, and user centered design courses.

Experience

Senior Manager, UX Design

Target | 2022 - Present

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Role Description:

  • Oversee all creative direction on guest-facing teams for iOS, Android, and responsive web.
  • Host and manage weekly 1-on-1’s with design team members.
  • Establish criteria for design team roles per grade (intern, junior, mid-level, and senior).
  • Create customized yearly career growth plans for each design team member.
  • Perform and establish yearly reviews with areas of improvement that align to each designer’s career goals and internal role grade levels.
  • Establish and implement performance improvement plans.
  • Interpret user requirements from our clients and our business requirements team into functional design acceptance criteria for the design team.
  • Manage hiring processes, onboarding, and training for new designers based on projected pipelines, current team capacities, and departmental growth needs.
  • Work with Director of UX to establish departmental processes and improvements for team growth.

Branding Brand logo

Senior Director of Design

Branding Brand | 2021 - 2022

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Role Description:

  • Oversee all creative direction on client delivery team for iOS apps, Android apps, responsive websites, and PWA’s.
  • Design wireframes, high-fidelity designs, and user flow prototypes in Figma for international portfolio of high-profile apps and websites.
  • Interpret user requirements from our clients and our business requirements team into functional design acceptance criteria for the design team.
  • Schedule out workload for dozens of projects to our team of designers.
  • Host and manage tri-weekly Scrum stand ups with the design team.
  • Host and manage weekly 1-on-1’s with design team members.
  • Establish criteria for design team roles per grade (intern, junior, mid-level, and senior).
  • Create customized yearly career growth plans for each design team member.
  • Perform and establish yearly reviews with areas of improvement that align to each designer’s career goals and internal role grade levels.
  • Establish and implement performance improvement plans.
  • Manage hiring processes, onboarding, and training for new designers based on sales pipeline, current team capacities, and departmental growth needs.
  • Establish and maintain departmental onboarding handbook and procedures.
  • Streamline internal design workflows by creating requests for new repeatable patterns and components to be developed by the product design team, based on cross-usability of most requested design needs.
  • Work with VP of Design to establish departmental processes and improvements for team growth.

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User Experience Designer

Designzillas | 2017 - 2021

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Role Description:

  • Design user interfaces, low fidelity wireframes, high-fidelity mockups, and interactive prototypes that represent our clients’ brands.
  • Design and maintain the in-house design system, Core.
  • Develop websites with HTML, CSS/SCSS, PHP, JavaScript, and WordPress.
  • Develop custom WordPress websites with advanced custom fields and Gutenberg blocks.
  • Develop custom WordPress themes, plugins, post types, and taxonomies.
  • Design digital marketing materials for clients such as social ad designs, retargeting ad designs, Google Display ads, and more.
  • Design and develop cross-platform compatible email templates and blogs for clients’ marketing campaigns as a certified HubSpot Designer in the CRM and in the MailChimp platform.
  • Manage internal promotional photoshoots and edit videos for client campaigns.
  • Zilla Award for Rookie of the Year 2017, Zilla Core Values Creativity Award 2018 and 2020

Orange County Library System logo

Technology Trainer

Orange County Library | 2013 - 2017

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Role Description:

  • Taught web design classes on topics like HTML, CSS, JavaScript, responsive design, SEO, and WordPress
  • Developed all of the web design curriculum and held the classes’ instructional methodology training sessions for all staff
  • Trained students and adults on topics like 3D printing, programming robotic arms with Arduino, and more in a FabLab environment.

NBC Universal logo

Advanced Design Lab Intern

NBC Universal | 2015

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Role Description:

  • Created extensive project research and conceptual art for the Universal Creative team
  • Developed copy and 3D renderings for proposed future in-park experiences.

VGlobalTech logo

Web Design + SEO Lead

VGlobalTech | 2014

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Role Description:

  • Designed and developed responsive WordPress and Joomla websites
  • Managed SEO with Google AdWords and Google Analytics
  • Produced RFPs for prospective web design clients

Certifications

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Mobile SEO Certification

SEM Rush | 2020

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Certification Details:

  • Training and certification in SEO fundamentals, mobile form conversions, and bot indexing

Google logo

Google Analytics for Beginners

Google | 2020

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Certification Details:

  • Training and certification in implementing GA tracking code, the GA interface, and reading reports

HubSpot logo

HubSpot Designer Certification

HubSpot | 2015

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Certification Details:

  • Certification courses, passing exam grades, and approved final project deliverable as a designer in the HubSpot CRM.
  • Covered email templates, landing pages, and culminated in building a landing page in the CRM.

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