My Education + Experience

The Resume of Leisy Vidal

Education

Harvard University

Master's Degree, Digital Media Design | 2017 - 2019

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Degree Details:

  • Coursework included courses on modern and mobile front-end web design, react.js, web application development using node.js, digital photography, video editing, and more.
  • Coursework GPA was a 4.0.

Harvard University

Graduate Certificate, Learning Design and Technology | 2017 - 2019

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Degree Details:

  • Coursework included instructional design studio, online course design, and culminated in me developing a 12-week online college-level course on the Canvas platform.

University of Central Florida

Bachelor’s Degree, Digital Media - Web Design Track | 2010 - 2015

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Degree Details:

  • Courses included e-commerce, rapid application web development, digital media production, and user centered design courses.

Experience

Senior Director of Design

Branding Brand | 2021 - Present

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Role Description:

  • Oversee all creative direction on client delivery team for iOS apps, Android apps, responsive websites, and PWA’s.
  • Design wireframes, high-fidelity designs, and user flow prototypes in Figma for international portfolio of high-profile apps and websites.
  • Interpret user requirements from our clients and our business requirements team into functional design acceptance criteria for the design team.
  • Schedule out workload for dozens of projects to our team of designers.
  • Host and manage tri-weekly Scrum stand ups with the design team.
  • Host and manage weekly 1-on-1’s with design team members.
  • Establish criteria for design team roles per grade (intern, junior, mid-level, and senior).
  • Create customized yearly career growth plans for each design team member.
  • Perform and establish yearly reviews with areas of improvement that align to each designer’s career goals and internal role grade levels.
  • Establish and implement performance improvement plans.
  • Manage hiring processes, onboarding, and training for new designers based on sales pipeline, current team capacities, and departmental growth needs.
  • Establish and maintain departmental onboarding handbook and procedures.
  • Streamline internal design workflows by creating requests for new repeatable patterns and components to be developed by the product design team, based on cross-usability of most requested design needs.
  • Work with VP of Design to establish departmental processes and improvements for team growth.

User Experience Designer

Designzillas | 2017 - 2021

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Role Description:

  • Design user interfaces, low fidelity wireframes, high-fidelity mockups, and interactive prototypes that represent our clients’ brands.
  • Design and maintain the in-house design system, Core.
  • Develop websites with HTML, CSS/SCSS, PHP, JavaScript, and WordPress.
  • Develop custom WordPress websites with advanced custom fields and Gutenberg blocks.
  • Develop custom WordPress themes, plugins, post types, and taxonomies.
  • Design digital marketing materials for clients such as social ad designs, retargeting ad designs, Google Display ads, and more.
  • Design and develop cross-platform compatible email templates and blogs for clients’ marketing campaigns as a certified HubSpot Designer in the CRM and in the MailChimp platform.
  • Manage internal promotional photoshoots and edit videos for client campaigns.
  • Zilla Award for Rookie of the Year 2017, Zilla Core Values Creativity Award 2018 and 2020

Technology Trainer

Orange County Library | 2013 - 2017

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Role Description:

  • Taught web design classes on topics like HTML, CSS, JavaScript, responsive design, SEO, and WordPress
  • Developed all of the web design curriculum and held the classes’ instructional methodology training sessions for all staff
  • Trained students and adults on topics like 3D printing, programming robotic arms with Arduino, and more in a FabLab environment.

Advanced Design Lab Intern

NBC Universal | 2015

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Role Description:

  • Created extensive project research and conceptual art for the Universal Creative team
  • Developed copy and 3D renderings for proposed future in-park experiences.

Web Design + SEO Lead

VGlobalTech | 2014

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Role Description:

  • Designed and developed responsive WordPress and Joomla websites
  • Managed SEO with Google AdWords and Google Analytics
  • Produced RFPs for prospective web design clients

Certifications

Mobile SEO Certification

SEM Rush | 2020

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Certification Details:

  • Training and certification in SEO fundamentals, mobile form conversions, and bot indexing

Google Analytics for Beginners

Google | 2020

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Certification Details:

  • Training and certification in implementing GA tracking code, the GA interface, and reading reports

HubSpot Designer Certification

HubSpot | 2015

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Certification Details:

  • Certification courses, passing exam grades, and approved final project deliverable as a designer in the HubSpot CRM.
  • Covered email templates, landing pages, and culminated in building a landing page in the CRM.

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